Four key things FSG fulfilled since their take over at Liverpool in 2010
Liverpool Echo's football editor, Connor Dunn writes on the point
1. Attracting the world-best players
"At the time of the takeover, NESV promised to "eliminate all of the acquisition debt placed on LFC by its previous owners, reducing the club's debt servicing obligations from £25m-£30m a year to £2m-£3m" - which they duly and swiftly did.
"They also said they were "committed to creating a long-term, financially strong foundation for the club and dedicated to ensuring the club has the financial resources to be successful again and attract the best players."
"FSG had inherited a mess both on and off the pitch. The financial results for 2011 – published in May 2012 - showed that the Reds made an annual loss of nearly £50millon before tax. Total club revenue had fallen by just under a million pounds to £183.6million as Liverpool adjusted to life outside the Champions League and Fenway Sports Group had just written off £35million.
"That revenue figure of £183.6million now stands at £364million. That £49.3million loss before tax is now a £39million profit after tax. Those figures, from the 2016/17 season are all the more impressive considering that was a season without European football. There has been sustained growth across the board which is being re-invested both into Klopp’s playing squad and the infrastructure of the club with the new training ground complex.
"The owners have attracted some of the world's best players to Anfield - Alisson Becker, Virgil van Dijk and Mohamed Salah to name a few current stars - as well as Luis Suarez and Philippe Coutinho, who were later sold for a massive profit. FSG have spent an estimated £817m on new signings, recouping £550m in the process - leaving a net spend of £267m.
"With the Reds currently competing in the knockout stages of the Champions League, the next set of accounts promise to be even better - leaving Jurgen Klopp room to manoeuvre in future transfer markets."
2. Turning losses into wins
"On the day of the takeover, John Henry sent out a press release outlining the details of their takeover. At the time Mr Henry said: "I want to express how incredibly proud and humbled we are to be confirmed as the new owners of Liverpool FC. "We regard our role as that of stewards for the club with a primary focus on returning the club to greatness on and off the field for the long-term. "We are committed first and foremost to winning. We have a history of winning, and today we want LFC supporters to know that this approach is what we intend to bring to this great club."
"On average, the Reds won 20 games a season between 2000/01-2009/10 before FSG took control. The early noughties were significantly more fruitful in terms of bringing silverware to Anfield but league performances never really lived up to the hype as two second-place finishes were achieved in 2001/02 and 2008/09.
"Liverpool also missed out on the Champions League places three times during this period while averaging eight losses per season. Since FSG's takeover, there has been an average of 19 wins per season (not including the current term.) The average losses each season over this eight-year period is 10 (9.5 rounded up) and the Reds have missed out on European qualification five times. In short, no FSG have not turned losses into wins for Liverpool when looking purely at the Premier League statistics.
"Finishes of fourth, eighth, sixth, second, seventh, eighth, sixth and fourth, alongside a single League Cup will be disappointing returns for the owners but they are clearly working to improve that. The first few seasons can't really be considered as down to FSG with the huge rebuilding programme they undertook at the club so it is easily said that they have been good for the club.
"The last two campaigns have also been significantly better for the Reds, with just five and six losses coming in the last two respectively and hitting the top four on both occasions. This season too, with new players cementing themselves as world-class additions, does look different but it remains to be seen how far Liverpool will really go again under the Fenway Sports Group."
3. Competing for trophies
"Mr Henry and Mr Werner added on the day of the takeover: "We are eager to commence with our plan, spend time with the organisation, its leadership, its supporters, and the local communities. We will take these steps alongside the club's executives with a shared objective of stabilising the club and ultimately returning Liverpool FC to its rightful place in English and European football, successful and competing for trophies."
"The plan was to compete for trophies - and that seems to be coming to fruition. Jurgen Klopp's men reached the Champions League final last term and many have Liverpool tipped to challenge for this season's Premier League title. Despite the disappointing end to all but one of Liverpool's cup finals under FSG, they have delivered on their promise to compete for trophies having reached the final of each major domestic and European cup competition at some point during their reign."
4. Creating a culture of winning
"Mr Henry appeared with the club's chairman, Martin Broughton, in the foyer of their lawyers, Slaughter & May, on the afternoon of the takeover. "I am proud and humbled," Henry said. "We have a lot of work to do, and I can't tell you how happy I am that [the deal] has been completed. We're here to win. We have a tradition of winning. We'll do whatever we need to do."
Tom Werner with Jurgen Klopp:
"NESV chairman Thomas Werner added: "We recognise that Liverpool Football Club is a historic institution ultimately grounded in the community and the fans. Our first step as new owners will be to listen. We want to hear from the manager and the players and those who are part of the daily operation of the club. We will be visible at Anfield and will embrace and listen to those who have stood by this club and who are the rock on which its future success will be built. We want to hear from the fans, local leaders and the local community. We want to hear from those who know LFC best, who have made it the best and share our desire to return to a culture of winning."
"Liverpool's managing director Billy Hogan sat down for an exclusive interview with the ECHO in August this year and spoke about the change in culture at the club since FSG's arrival.
Mr Hogan said: "It's very different six years on. "We have moved the club forward quite a bit in that time. Clearly, from a commercial standpoint, which has been my area of responsibility, that's grown significantly.