- Man United's name has featured in the Football Manager series since 1992.
- However, the Red Devils are now suing Sega Publishing and Sports Interactive.
- The club consider their name to be 'one of the world’s most valuable and recognised brands'.
Manchester United have taken legal action against the makers of the Football Manager series for using the club's name 'extensively throughout the game'.
The Red Devils have filed a lawsuit against Sega Publishing and Sports Interactive, the publisher and developer of the game respectively, for trademark infringement.
At a Friday hearing, the club's representative Simon Malynicz said: "The name 'Manchester United' is one of the world’s most valuable and recognised brands.
"The products and services that are licensed by the claimant benefit from an association with the club's winning culture and its brand values."
Sega and SI responded with a statement: "The claimant has acquiesced in the use by the defendants of the name of the Manchester United football team in the Football Manager game and cannot now complain of such use."
The Red Devils' name has featured in the Football Manager series and its predecessor, Championship manager, since 1992. A further hearing is expected to commence at a later date.
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