Man United sign sleeve sponsor agreement with Kohler
Man United statement reads: ''The KOHLER brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates.''
Man United were seeking a sleeve sponsor as long ago as last season. Dating app Tinder was said to be the target, but they ultimately ended up signing with Man City, yet in another role. Rivals Chelsea have recently signed an agreement with Hyundai that will see them earn £6m per season.
Man United have over 54 commercial deals in place including the biggest one with the main sponsor Chevrolet, the kit supplier Adidas, training kit sponsor DHL and music partner Deezer. There are also many more partners on each level, including such 'unconventional' sponsors as global mattress and pillow partner Mlily and official coffee partner Melitta.