- Arteta says he sets very high demands for the team.
- The boss adds that every player has to correspond to the standards required to play for the big club.
- He wants the Emirates to create fear in opponents and make them feel uncomfortable coming here.
- 'This club deserves nothing else but excellence', the head coach concludes.
"There are some non-negotiables. The demands we put on the team, the commitment, the energy we put in, that dominance.
"We are the biggest football club in England, and we have to play a little bit with that arrogance, that belief," Mikel Arteta shared his blueprint to restore Arsenal's status as one of the most fearful clubs in England.
"This stadium has to create fear again. I used to hate coming here as an opponent, and we need to use that power. The opponent must be uncomfortable playing here. We need to recover here.
"It was incredible to play here as an Arsenal player. It's one of the most beautiful, exciting stadiums in the world. When this crowd gets going, and you feel them right behind the team, it's an incredible place."
"The moment you jump into this football club, you feel the pressure attached to playing here. The demands is to win, win trophies, to win every three days, be better than your opponents. Those are the standards here, and it can't be anything different. It doesn't matter what happened in the past.
"When you have the crowd with you, it's confidence, it's belief, you feel protected. You take the handbrake down, and you feel the gas coming out of your veins. You feel big. You can control the situation.
"This club deserves nothing else but excellence. It deserves the best every single day. Everyone who jumps through that door needs to realise that is what we're going to be requiring."
Arsenal are currently under the process of transformation. The club have been gradually declining in the recent 10 years or so. We have slipped from being title-challengers to a top-four competitor. The Gunners are at risk of missing out on the Champions League football for a fourth consecutive season.