According to Brand Finance, Real Madrid have been named the strongest club brand in the world, according to Brand Finance.
A statement from the source reads: "Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 10,000 football fans in Europe, Brazil, China, and the USA.
"Real Madrid CF strikes again as the strongest and second-most valuable football club brand."
Real Madrid's dominance of rankings such as this show that the club is being run efficiently under the leadership of Florentino Perez.
Los Blancos were recently ranked the most valuable club in world football by Forbes magazine.
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