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Every punter is looking for the best bookmakers in the world to maximise the pleasure and profit of betting. There is no doubt that every top sports betting site has its own advantages. However, some of them deserve more attention. In order to realise this, you need to make a thorough comparison of the bookmakers and the opportunities they offer for winning bets. Experienced punters always pay attention to bonuses, promotions, and other features that increase their chances of winning, such as cashback, free bets, etc. Please read our full review and choose your new betting site from the list below. Make your experience even more rewarding and fulfilling by reading our best online bookmakers' review to the end!
How we tested the best betting sites
You may be wondering why you should trust a bookmaker review, and that's fine.
In compiling our analysis, we have carefully evaluated the betting sites on a number of different features. So we offer you the opportunity to familiarise yourself with our criteria in our online bookmakers review:
- Security at Online Betting Sites. We understand that a betting site must be licensed and operated by a reputable authority. The Curaçao licence fits the bill perfectly. We also understand the importance of security, which is why we only look for sites that use SSL encryption to protect your personal and financial information.
- Deposit and Withdrawal methods. When we rated the best online bookmakers, we focused on the variety of payment methods offered, as well as their terms and conditions. We make sure that a site offers the best payment methods for online betting, from cards to cryptocurrency, before recommending it to customers.
- Better Odds. We are passionate about giving sports betting fans the best value for money, which is why we only recommend betting sites that offer truly competitive odds.
- A wide variety of markets and sports. All of the betting sites featured in our bookmakers review offer customers a wide range of markets to suit all tastes.
- Bonuses & Promotions. For example, features such as live streaming, cashback and bet constructors make a bookmaker stand out from the crowd. We also look at ways to increase punters' winnings, such as welcome bonuses, loyalty programmes and so on.
- Customer Service. Customer support is extremely important in the sports betting industry. Ideally, you should be able to communicate with the administration via a 24/7 live chat so that your questions can be answered and any problems can be resolved.
Having gathered all this information, we have a clear understanding of what we are offering punters and whether the bookmaker deserves their attention. We can only recommend a bookmaker to our users if we are confident that the site meets all our criteria. Accordingly, only proven operators are included in our bookmakers’ ratings.
Best online bookmakers by category
When looking for the best bookmakers for sports betting, we recommend that you focus on your own preferences. If you place most of your bets on a particular sport, look for a bookmaker that caters to your interests and needs.
The Best Betting Sites By Sport
In this category, you will find the best betting sites for the most popular sports.
Top 10 sports betting sites
Best Football Betting Sites
Some of the best football betting sites include such operators:
- Bet365. This is a great site for winning football bets. The Bet365 betting platform offers customers a wide range of markets and sports. They also offer excellent payout options and the most competitive odds. This brand is also a strong supporter of in-play betting. Given the popularity of football, this is indeed a huge concurrency advantage for a betting site;
- Unibet. This is a major international bookmaker and one of the world's leading football betting brands. Unibet offers some of the best football betting odds on par with bet365 and deserves a top position in our ranking of the best online bookmakers for winning bets.
- Betway. This bookmaker is well-known for sponsoring the West Ham Football Club and several PDC competitions. This is the best online platform for beginners and experienced sports bettors. Despite its famous sponsorship activity, Betway is a relative newcomer to the market. Nevertheless, the operator has managed to win the trust and love of sports enthusiasts. In short, for football fans looking for a betting site with high rewards and offers, this is the perfect place;
- Betfair. A wide range of markets and sports are covered by this bookmaker's sportsbook. The operator stands out from the competition with one of the best services on the market. When it comes to in-depth events, the Betfair platform goes even deeper: The site offers literally hundreds of markets for big matches;
- Paddy Power. This bookmaker is not among the top online bookmakers on our list for football betting. However, it is a good choice for football fans. In general, the site is more focused on horse racing. When it comes to football betting, the platform always offers punters favourable odds on major events.
Best Horse Racing Sites
The best sites for betting on horse racing:
- Bet365 offers punters some of the best odds on the British market. They also offer the best promotions, guaranteed odds and betting on the big horse races. The site is easy to navigate and accurate in its predictions;
- BetVictor offers competitive odds on football and horse racing. It has a handy BetFinder option which is a handy guide to horse racing. You can also select a number of horse racing criteria and create a list of races to narrow down your choices;
- Betfair also offers the best horse racing odds with the Betfair Sp feature. This is a one-stop gambling site with a betting exchange and sportsbook. If you want to bet on a horse, you will have to go through a simplified registration process. The sportsbook is often the first to publish horse racing prices. At the Betfair Sportsbook you can get a generous price the night before others offer it;
- Unibet is one of the leading betting companies offering punters a huge selection of local betting markets, including horse racing betting. When it comes to the best horse racing odds, Unibet is also one of the top ten bookmakers. With a minimum bet of £1, you can watch live horse racing on the bookmaker's website;
- Ladbrokes. With access to thousands of sports markets, Ladbrokes offers a wide range of horse racing betting options. The bookmaker's sportsbooks are updated daily, with new events and betting options added every day. At the same time, users can take advantage of daily price promotions. What's more, horse racing fans can enjoy the opportunity to watch live streaming events;
- Skybet. Another decent option for horse racing betting. The operator offers access to various sports betting markets, including a wide range of options. An added benefit is the lucrative promotions and bonuses offered by Skybet.
Best online bookmakers for tennis
Some of the best sites for tennis betting are the following:
- Online bookmaker Bet365 outperforms its competitors in every way and offers the best ways to win. This includes live streaming, in-play betting, various tennis promotions, betting options, and much more. But what really surprises punters and motivates them to bet at Bet365 is the money-back guarantee. If you back a tennis player to retire in the middle of a match, you will get your money back;
- Another top online bookmaker for tennis betting enthusiasts is Paddy Power. It is a strong player in the betting industry, almost rivalling market leader Bet365. The bookmaker offers streaming, payouts, best odds, ante-post, extra markets and much more;
- Betfair. The platform is inferior to the previous tennis betting concours, but it does offer good odds. You can also watch live streaming of the matches and get real-time statistics;
- Unibet is a fantastic betting platform that offers punters the best betting experience, including tennis. Yes, you won't find absolutely everything in tennis betting, but the odds at Unibet are as good as any and the betting experience is even better;
- BetVictor. This site is noticeably behind the others. It does not offer live streaming. However, this disadvantage is offset by other advantages. The site offers a lot of statistical data that can be viewed before and during matches. In terms of odds, markets, and service in general, BetVictor is still better than the other bookmakers. This is why we have included them in our list of the best tennis betting sites.
Best Bookmakers for In-Play Betting
Today, in-play betting is extremely popular among punters. The leader of our best online bookmakers review in this category is the bet365 platform, which offers a huge variety of markets, and bet constructors, provides free bets, and so on. The information on the site is updated extremely quickly. Punters can watch streaming broadcasts to ensure they do not miss anything important.
Second place in the in-play betting category goes to Betfair. The bookmaker offers excellent chances of winning bets with a focus on football. Betfair is followed by BetVictor, which stands out from its competitors with its excellent visuals, giving punters a truly aesthetic experience. The platform offers a wealth of details, statistics, and betting options, all organised in a user-friendly interface. The range of sports may be narrower than its competitors, but when it comes to in-play betting, the selection of markets is truly impressive.
Best Odds Guaranteed Bookies
Experienced punters who regularly bet on sports are aware of the importance of guaranteed odds. Check out our review of the top online bookmakers that offer this option.
Bet365
Bet365's betting platform is a leader in many ways, including the important aspect of guaranteed odds. The bookmaker has no limits and offers the best odds on the market. However, punters should note that only bets placed from 08:00 onwards will meet the criteria for Best Odds Guaranteed.
BetVictor
BetVictor's user-friendly interface and betting platform sets them apart from the competition. The bookmaker offers the best odds on British, Irish and greyhound racing. The option is available from 9am and there is a £25,000 win limit.
Paddy Power
The bookmaker offers new and existing players the Best Odds Guaranteed. The offer applies to all types of horse racing. This offer is automatically added to qualifying bets and is valid from 8:00 am. Set your price and if the "SP" is higher, you will receive a payout at the higher odds. If your horse wins, of course.
Betfred
The bookmaker offers to back a horse in a race from 8:00 am on the specified date. Bets placed with various bonuses such as free bets, special markets, ante-post, tote or lucky bets are not included in this offer.
The Best Bet Builder Bookmakers
Multiple bets have become increasingly popular in recent years. They allow you to combine different outcomes into one profitable bet. The best betting sites for multiple bets allow you to build a bet with high odds. This will maximise your winnings.
Bet365
And in this category, Bet365 is not far behind, taking the top spot in our bookmaker reviews. Overall, there are no surprises here as the best online bookmakers offer a really wide range of odds and prices. Bet365 offers odds on the best sports to bet on, including football, tennis, basketball, rugby and many more. Punters also have the opportunity to bet on a variety of disciplines. Users are provided with an in-play betting engine and all predictions have a cash out option.
Unibet
This bookmaker offers some of the best odds on the market, right up there with Bet365. Punters have the unique opportunity to make up to 12 selections in a single bet, giving them a huge chance of winning. You can place bets according to your needs and requirements. Based on expert bookmaker reviews, Unibet is known for offering the best payouts and in-play betting options, making them a top choice..
BetVictor
BetVictor stands out from the crowd with an attractive betting engine for a wide range of sports. Create your own bets, use the ready-made solutions, and even edit your bets.
Betfair
Another worthy offering in the bet constructor category is provided by Betfair. The bookmaker offers markets in all areas. Choose Same Game Multi or OOT (Odds On That) and in the latter case, you can place bets on demand.
Paddy Power
Thanks to the presence of a handy #whatodds feature from bookmaker Paddy Power, punters can request bet constructors for the ready-made options. If you decide to build your own constructor from 4 ready-made predictions and one of them turns out to be a loser, Paddy Power will refund your money.
Betway
When it comes to American sports, Betway is ahead of all its competitors in terms of betting odds. The sportsbook offers the best odds on basketball. Their NFL betting system is objectively and deservedly the best.
Online Bookmakers For Fantasy Sports
The fantasy sports category has become a multi-billion dollar industry that has found its way into the betting industry. Users must understand what they are investing in. Fantasy sports have the potential to become a serious investment for sports enthusiasts. We have selected the top 3 fantasy betting sites that really deserve your attention.
FanDuel
The idea behind this site was to create an alternative to the traditional seasonal leagues. In this way, the length of seasonal leagues was reduced to just one day. Since then, the world of daily fantasy sports has changed. In this category, FanDuel Sportsbook offers a wide range of contests. Today, it is one of the most thorough cash game sites in the fantasy sports world.
DraftKings
The bookmaker arrived on the scene a few years later than FanDuel. It has rapidly grown in popularity to become one of the top daily fantasy sports sites. Today, the platform offers excellent opportunities to win big and is recognised as a leader in the DFS industry. Super prizes for members and a unique bonus system await you when you bet on the top fantasy sports betting platforms. You can't lose and be left with nothing on these sites.
Underdog Fantasy
Underdog Fantasy is a popular site with punters. It offers both seasonal and daily fantasy competitions. While competitors specialise in specific sporting disciplines, Underdog Fantasy offers punters a plethora of options to suit all tastes. In short, it's a one-stop fantasy sports site that has it all.
Top New Online Sports Bookmakers
If you're looking for a new sports betting site, you've probably tried everything. We have compiled a list of reputable options that have only been on the market for a short time, but have already established themselves as trustworthy bookmakers. It is likely that some of the platforms listed below would not consider themselves new. However, we have included them in this list because they are still new compared to other bookmakers.
Bet Target
In a short space of time, this great bookmaker has become a favorite of many sports betting enthusiasts. At Bet Target Sportsbook you can place pre-match and in-play bets on hundreds of markets and sports around the world. Many generous offers, free bets, bonuses, and other promotions await you.
BritainBet
BritainBet bookmaker started its operations in 2020 and is still one of the leading newcomer betting sites on the market today. The huge potential and brilliant reputation of the online betting platform has made this site one of the top choices for modern punters.
Luckster Sport
Another newcomer to the sports market that deserves your attention is bookmaker Luckster Sport. The company appeared in 2022 and quickly won the trust of punters. There is a huge selection of sporting events with a focus on tennis and football tournaments, a live betting section, and all sorts of promotions. In short, the site has everything to satisfy the needs of the most demanding punter.
Cash Out Betting Sites
With the cash-out option, players have the opportunity to take all or part of their bet to the end and receive a payout. These are the best online bookmakers on our list:
- Bet365. The operator offers customers the ability to edit bets and flexibility in money management. The availability of this feature depends on the event, market and time. The Auto Cash Out option allows punters to settle bets and Auto Cash Out is available for pool betting;
- Ladbrokes. The bookmaker offers cash payouts for a variety of bets. Payments are subject to conditions such as time delays, maximum limits and market matching;
- BetVictor. Cashing out at this bookmaker also has a number of benefits that allow you to close bets early and get paid out. This option is available on several markets;
- SkyBet. When betting with this bookmaker, look for the green Cash Out symbol. Cashing out your losses is available on a wide range of markets. The maximum payout is £500,000;
- Betfair. Another bookmaker that offers customers the opportunity to make a profit or minimise losses by surrendering early, regardless of the final outcome. Users have the option to take the full amount of the bet or choose a partial amount to return. This option is available both before and during the race. However, bets cannot be settled before the start of the race.
Best sportsbook for promos
The best online bookmakers have come up with a better way to encourage punters to place bets than by offering various promotions to boost their bankrolls. Top betting sites offer punters deposit bonuses, sign-up offers, second chance bets and odds-boosting offers. Here are the best betting platforms that allow you to bet as cheaply as possible.
Bet365
There is a great offer on the bookmaker's website right now. Newly registered users will receive a generous bonus on their account. To take advantage of this offer a punter must place qualifying bets. The bookmaker also offers a bonus for expresses - the best offer for customers who collect bets from different events.
Unibet
Another stable leader on our list, the betting platform Unibet, is encouraging players with a 100% welcome deposit bonus. As part of the Second Chance Bet offer, customers can place up to $200 in bonus bets.
BetWay
BetWay does not fall behind its competitors and offers up to $250 per sportsbook in the form of bonus bets. Don't miss out on this great opportunity. Bet on your favourite sport at one of the best online bookmakers and collect your winnings.
BetFred
Online betting platform Betfred is one of the fastest-growing American sportsbook operators, attracting new users with the best promotions. By registering with this bookmaker's sportsbook, you can get $250 on your deposit when you bet $50.
The Best Mobile Betting Sites & Apps
There are excellent options for mobile betting at each of the bookmaker sites we have listed. We are sure that one of the apps we have provided will suit your needs perfectly.
BetVictor
BetVictor's mobile betting app offers full coverage of sporting events. It offers the best features and functionality of a mobile app.
Bet365
This bookmaker's mobile app for the iPhone has received the highest rating in the Apple Store. The Android app is not of the same quality. Both apps offer the same options as the desktop version.
Betfair
This is where the app is really better and more convenient than the desktop version of the site. From easy smartphone registration to the best odds, the app has everything you need to make a winning bet.
Paddy Power
Another great example of a perfect betting app. The app is not overloaded, which makes it much easier to find the information you need. This bookmaker's application looks intuitive and simple. Even beginners will have no trouble using it. As soon as you select the price for an event, a quick betting window opens in front of you, allowing you to place a bet in a matter of seconds.
Bwin
The Bwin app is available for iPhone and Android. All betting markets load quickly and the app interface is easy to navigate. The app is designed in the yellow and black corporate colours, making it easy to recognise Bwin as a bookmaker.
Betfred
The slogan "Fun at your fingertips" is a promising advertisement for a bookmaker. In practice, the application is as convenient and entertaining as the slogan suggests. The app offers users live streaming, which is extremely rare. All promotions and free offers for winning bets are collected in this app.
Types of Sports Wagers Offered by Online Bookmakers
When compiling our Bookmakers rating, we have paid particular attention to the betting markets offered by the bookmakers. We have only included those sites that offer a wide variety of sports betting to fully satisfy the demands of the modern punter. All of the online platforms on our list offer not only the most popular types of betting, but also the rarer disciplines that cater to a more specialised audience.
How Are Betting Sites Regulated?
Betting sites reputation is of the utmost importance when it comes to sports betting. Our list only includes bookmakers that are licensed to conduct gambling activities. We strongly advise you not to bet on unlicensed sportsbooks. We recommend that you place your bets with local licensed bookmakers.
In terms of how bookmakers operate, the Gambling Commission was established in the UK market in 2013. Its role is not only to regulate gambling, but also to ensure that your betting experience is fair and transparent and that winnings are paid without irregularities. Before issuing a licence, the Commission conducts a thorough investigation of the bookmaker. Reliable online bookmakers are licensed by Curaçao, the UK Gambling Commission, or Malta.
If you bet on sports on these sites, you do not have to worry that when you register with a bookmaker, they will ask for your details and check your identity, your age and whether you have a gambling problem. You can be sure that your information is safe with these sites.
Our list of the best legal bookmakers consists of such sites:
- Bet365;
- BetWin;
- Unibet;
- Betfair.
Tips for choosing a sportsbook
If you are looking for a reliable betting site that will not only give you a lively betting experience, but will also turn your experience into a winning one, then we recommend that you follow these recommendations:
- Reliability. Look at the online bookmaker's licence and reputation in general. In our review, we have selected the most reliable betting platforms for both newcomers to the market and long-time players. You can safely choose the platform that best suits your preferences and start betting for big winnings;
- Encouragements and promotions. The best online bookmakers go to great lengths to attract their audience. They offer the best welcome bonuses, payment methods, promotions and more. The bookies selected in our bookmaker reviews have fair terms and conditions. Before you place a bet, we advise you to study the bookmaker's choice of payment methods, commission or withdrawal rules and other features that are important to you.;
- Determine your reasons. When you sign up with a bookmaker's website, you should be clear about what you want to do with it: just for fun during a big game, or as part of a regular betting plan. Pay attention to issues such as minimum deposit requirements, withdrawal options, deposit and withdrawal fees, maximum possible winnings, bet cancellation rules, etc.
Responsible Gambling, Identification & Affordability Checks
In order to avoid mistakes and addiction in the gambling industry, it is crucial to follow safety measures. The best betting sites take care of their customers' safety by providing them with such measures:
- Set betting limits;
- Use self-exclusion tools to take a break from gambling;
- The ability to test yourself for addiction and get professional help.
As a general rule, we recommend that you only spend money on bets that you can afford to lose. Minimise the amount of time you spend gambling. Contact the National Helpline on 0808 8020 133 if you are worried about your health and suspect you have a gambling problem.
We have compiled a list of frequently asked questions to help you find the answer you need quickly. We are sure you will find our review useful and that our list of the best betting sites will help you to have an exceptionally winning betting experience.