Argentina's football top tier tournament will be renamed into Torneo Betano. That's according to the naming rights deal between the Argentine Football Federation (AFA) and the Betano sportsbook.
Besides the renaming, the deal implies promoting the Betano brand among football fans.
“The Professional Football League is, without a doubt, one of the most popular sporting events in Argentina," said Claudio Tapia, President of AFA.
"We have always considered our competition as a symbol within Argentine football and, therefore, we have created new and attractive brand assets, aiming to bring fans closer to their teams generating links between the league and football companies.
"This agreement reinforces our vision and confirms, once again, the massive reach of our Argentine football throughout the country. We thank Betano for their trust in our ability to provide valuable experiences and, with professionalism, we will follow an ambitious dissemination plan."
Users at Betano will be able to access unique experiences, including winning tickets to games, kits and other exclusive prizes.
