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- Key player: Leo Messi is the cornerstone of Ronald Koeman's project at Barcelona and neither the club nor the coach wants to lose him.
- Not to lose him for free: The Argentine believes that he can activate the option in his contract which allows him to leave as a free agent, Blaugrana believe the option expired on June 10.
- Bad exchange options: Manchester City, the no.1 candidate for Messi, are willing to swap players like Eric Garcia and Angelino for Leo; Barca don't want to add rejects from other clubs to their squad.
- Not to appear weak: Blaugrana think that if they lose the 33-year-old, it will hurt their prestige on the European arena.
- Income and image rights: Barca earn tons of money from image rights on Messi and by using him in their promotional campaigns; they don't want to lose this source of income.
In your opinion, which is the main reasons Barca don't want to sell Messi?
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