Omar Berrada's appointment as Man United's CEO is expected to usher in a new era for the club. Man City's former chief operation officer comes with a bag of experience and success.
At the Etihad, he was in charge of sponsorships. Yet, he still had a huge part in some high-profile recruitments.
According to The Athletic, Berrada played an active role in the signing of Aymeric Laporte from Athletic Bilbao in January 2018.
He was reported to have been on the private jet that brought the Spanish centre-back to Manchester and helped close out the final contract talks with the footballer’s entourage.
Berrada is also said to have influenced the signing of Erling Haaland with the help of agent Mino Raiola. The report adds that in February 2022, they both travelled to Monaco to start the talks.
